MAry Kay has signed on to be the Official Beauty Sponsor of the 50th Academy of Country Music (ACM) Awards, which will be televised on Sunday, April 19 at 8:00 p.m. ET on CBS.

The event will be broadcast live for the first time, from AT&T Stadium in Arlington, Texas. Blake Shelton and Luke Bryan will co-host the event. Throughout the awards show, six Mary Kay commercials will air nationwide.

Sara Friedman, Vice President of U.S. Marketing for Mary Kay Inc., said: “The 50th ACM Awards is a landmark event and we’re thrilled to be part of a historic country music experience at one of the biggest venues in the country in our own backyard. This platform allows us to showcase our irresistible beauty products to a national audience while providing an opportunity to engage Mary Kay’s independent sales force and reach Mary Kay brand lovers, as well as new customers, through a new and different avenue.”

Teresa George, SVP Brand Integration & Strategic Partnerships for the Academy, added: “We are excited to partner with a Dallas icon and legendary beauty brand, Mary Kay, as we prepare for the largest celebration in country music history.”

Photo: Darrell Overcash, President of Mary Kay US, reveals Mary Kay as the Official Beauty Sponsor of the 50th Academy of Country Music Awards to be held April 19 at AT&T Stadium in Arlington, Texas.